Georgia Street, located at the heart of the historic Wholesale District and a spine that connected the new major venues, was identified at the time as an important corridor for future improvement. However, it would not see the impetus for its realization until 2009, when City leaders recognized the unique potential the street offered to their bid for hosting the 2012 Super Bowl. By bringing together the original hopes for Georgia Street with new aspirations of a green, pedestrian-centered, outdoor event venue, the city gained a contemporary public space that anchors the convention and entertainment district.
Georgia Street, located at the heart of the historic Wholesale District and a spine that connected the new major venues, was identified at the time as an important corridor for future improvement. However, it would not see the impetus for its realization until 2009, when City leaders recognized the unique potential the street offered to their bid for hosting the 2012 Super Bowl. By bringing together the original hopes for Georgia Street with new aspirations of a green, pedestrian-centered, outdoor event venue, the city gained a contemporary public space that anchors the convention and entertainment district.